The world of IB is vibrant and stimulating. Current IB research is not.
Managers engaged in IB are energetic, creative and risk-taking. Modern day IB scholars are not.
Media stories covering IB are novel, engaging and eye-catching. Recent IB journal publications are not.
At its birth, IB research galvanized a generation of inspired scholarship. This first wave of IB research breathed life into our understanding of the multinational corporation (MNC), which until then was characterized as a foreign demon. Unfortunately, the initial success of this MNC focus anchored subsequent generations of researchers to the identical research questions concerning why MNCs exist, how they grow and how they are managed. At the same time that IB research became stultified; the practice of IB became more international, more nuanced and more challenging to understand… [Read More](Please contribute to the ongoing discussion by adding a comment below. You do not need to create an account to add a comment.)